There have been two things being marketed recently and the technique to snag consumers has been driving me crazy. When I look at these items and their advertisements I get this little red ball in my belly which usually travels up and explodes out of my mouth in one big rant about how ridiculous and appalling these marketing techniques are. My husband nods his head, and continues reading the paper when this happens…
Today I give you…
Bebi Juice for Infants: One morning I was sipping my cuppa and half tuning into Sunrise as per usual, and that doctor, Gina-somebody was talking about the amount of sugar in juices and soft drinks and how harmful they can be for children. Then she said, and I QUOTE: “In fact, water and milk is the only thing children need”. Fantastic. Good information. Very true. Then along came The Morning Show and lo and behold, what are they advertising? This monstrosity of a product….
I watched in shock as they sold it as ‘convenient’ ‘sterile’ and ‘healthy’. And don’t forget that word that suddenly makes everything good for you, ‘organic’. What is going on here!? It’s juice with a TEAT on the end! I couldn’t believe it. It’s aimed at children 6 months and over. I popped onto their Facebook page where many people were attacking the company and the product, but there were others defending it. They were saying it’s so diluted that there’s hardly any juice in it, and that their baby just loves the flavour.
Here’s an idea: A baby doesn’t know sugar until you give them sugar. They have no idea that this thing exists until you give it to them, and if you’re going to start that young, you will be in for a treat in a few years time.
I have taken away children’s water bottles from their desk because they are filled with Coke. Yes, I’m talking about 5 and 6 year olds, working at their tables, building up their knowledge and expanding that beautiful mind of theirs, all while sucking on something that’s packed with sugar and a ridiculous amount of invisible chemicals. It’s a disturbing fact. There are people out there that think this is OK. That a product like this was even allowed to be on the market, is a real concern.
Juice for children, sure. Juice for infants? Are you kidding me.
I’m a believer in giving children an education on food. I don’t believe in completely banning ‘junk food’. They have to live in the world. But it’s all about teaching them what’s good for you, and what’s a treat. So as an adult they have an understanding of what they are eating and can live within a balanced diet. A child at a mere 6 months can’t understand this. And their beautiful, fresh, erupting teeth aren’t going to understand either I’m afraid, as they are blasted with a wash of sugar. Oh, but wait, it’s organic.
PS. They’ve now removed their Facebook Page. I wonder why.
Rant over – stay tuned for product 2. Have you seen this on the shelves? What’s your take on it?